Benzinga is looking for an experienced, growth-minded Events Manager to join our live events team. The ideal candidate will have 5–10 years experience organizing large live events.
What you’ll be doing:
- Develop comprehensive marketing strategies to drive attendance and sponsorship leads for our events.
- Craft persuasive copywriting to increase event ticket sales and revenue generation.
- Manage event registration processes and ensure high audience participation.
- Implement multi-channel campaigns and digital funnels to maximize event visibility and reach.
- Optimize event websites for improved search engine visibility and user experience.
- Coordinate social media campaigns to raise awareness and engagement for our events.
- Collaborate with designers and web developers to create engaging digital experiences for virtual attendees.
- Monetize post-event content effectively, ensuring a seamless user experience.
- Enhance customer acquisition, engagement, purchase, and retention through data-driven strategies.
- Monitor campaign performance and track KPIs to draw insightful conclusions and adjust marketing tactics accordingly.
- Test and diversify marketing channels to scale customer growth both online and offline.
- Contribute to strategic growth planning with data-driven insights and experience-based estimations.
- Conduct market research and analysis to identify new growth opportunities and develop innovative business strategies.
- Analyze customer data to provide insights into business trends and drive deeper engagement.
- Undertake any other duties as required to ensure the success of our events.
Stuff you need to get this gig:
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
- Proven experience in event management and marketing.
- Strong copywriting and communication skills.
- Proficiency in digital marketing tools and platforms.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Creative thinking and problem-solving abilities.
- Excellent project management skills with attention to detail.
- Ability to thrive in a fast-paced environment and meet tight deadlines.
- Team player with the capacity to collaborate effectively across departments.
- Prior experience in the retail or trading industry is a plus.
Cover Letter (required):
- Provide an overview-document of an event you organized / managed. Include performance metrics (registrations, attendance, sponsors, speakers)