About Us:
Benzinga is a leading financial media and technology company, dedicated to empowering people with the information they need to make informed investment decisions. We're seeking a highly skilled and experienced marketer who has worked on political campaigns in the past to join our dynamic marketing team. If you've honed your marketing skills in the fast-paced world of political campaigns and are ready to apply your expertise in a new and exciting industry, then we want to hear from you!
Position Overview:
As a marketer at Benzinga, you will play a pivotal role in developing and executing marketing strategies that drive brand awareness, user engagement, and revenue growth for our financial media and technology offerings. Your unique experience in the political campaign arena will bring fresh perspectives and innovative ideas to our marketing efforts.
Key Responsibilities:
- Strategic Planning: Develop and execute marketing strategies tailored to our target audience within the finance and investment sector.
- Campaign Management: Create and manage marketing campaigns, leveraging your expertise in targeting, messaging, and data analysis.
- Content Creation: Collaborate with our content team to develop compelling marketing collateral, including blog posts, emails, social media content, and more.
- Digital Advertising: Oversee digital advertising campaigns across various platforms, optimizing for ROI and user engagement.
- Audience Segmentation: Utilize your knowledge of audience segmentation to identify and target key demographics.
- Analytics and Reporting: Monitor campaign performance, analyze data, and provide insights to drive continuous improvement.
- Brand Building: Contribute to building and maintaining the Benzinga brand as a trusted source of financial information and technology solutions.
- Collaboration: Collaborate with cross-functional teams including content creators, designers, and sales to ensure campaign success.
Qualifications:
- Proven experience as a marketer for political campaigns, with a track record of successful campaign management.
- Solid understanding of marketing principles and best practices.
- Technical ability to execute marketing campaigns.
- Strong analytical skills and the ability to interpret data to drive decisions.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and platforms.
- Self-motivated with the ability to work independently and as part of a team.
- Passion for finance, investment, and staying up-to-date with industry trends.