As a Business Intelligence Analyst at Benzinga, you will be a crucial asset in our mission to provide high-
quality content to our subscribers and drive the growth of our newsletter subscriptions business. You'll
work closely with cross-functional teams to analyze data, uncover actionable insights, and contribute to
our ongoing success.
1. Data Collection and Analysis:
- Gather, cleanse, and organize data from diverse sources, including subscriber databases, web analytics, and marketing platforms.
- Conduct comprehensive data analysis to unveil subscriber behavior, engagement, and conversion metrics.
2. Reporting and Dashboard Development:
- Create interactive and informative reports and dashboards using BI tools (e.g., Tableau, Power BI, or similar).
- Customize reporting to cater to the unique needs of internal stakeholders, including marketing, content, and leadership teams.
3. KPI Tracking and Performance Measurement:
- Develop and maintain key performance indicators (KPIs) to monitor subscriber growth, churn rates, open rates, and other relevant metrics.
- Regularly report on KPIs to gauge the success of newsletter subscriptions.
4. User Segmentation and Targeting:
- Conduct user segmentation and analysis to gain insights into subscriber demographics and preferences.
- Provide actionable insights to marketing and content teams to enhance targeting and content personalization.
5. A/B Testing and Optimization:
- Collaborate with marketing and content teams to design A/B tests for email campaigns and subscription offers.
- Analyze test results and recommend optimizations to improve campaign performance.
6. Predictive Analytics:
- Utilize predictive modeling and statistical techniques to forecast subscriber trends, retention rates, and subscriber lifetime value (LTV).
- Generate forecasts to support business planning and marketing strategies.
7. Data Quality Assurance:
- Implement data quality checks and validation processes to maintain data accuracy, consistency, and reliability.
- Identify and rectify data anomalies or inconsistencies.
8. Ad-Hoc Analysis:
- Respond to ad-hoc data analysis requests from various departments, offering actionable insights and recommendations.
- Empower the organization with data-driven decision-making.
- Bachelor's degree in Data Science, Business Analytics, Statistics, or a related field (Master's degree is a plus).
- Proven experience as a Business Intelligence Analyst, ideally within the newsletter subscriptions or media industry.
- Proficiency in data visualization and BI tools (e.g., Tableau, Power BI).
- Strong analytical skills, including experience with SQL and data manipulation.
- Familiarity with A/B testing methodologies and predictive analytics.
- Exceptional communication and presentation skills.
- Collaborative team player with the ability to work effectively in cross-functional teams.
- Understanding of the dynamics of the newsletter subscriptions and media industry.
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and retirement benefits.
- Opportunities for professional development and career growth.
- A dynamic and creative work environment.
- The opportunity to shape the newsletter subscriptions experience for a diverse and engaged readership.