Benzinga is a leading financial media outlet that empowers investors with high-quality, unique content across various verticals including personal finance, investing, insurance, and mortgages. Our mission is to bridge the gap between Wall Street and Main Street with insightful, actionable content that fuels the financial narrative.
Position Overview:
We are on the lookout for a seasoned and strategic Lead Generation Business Builder to spearhead the establishment and growth of our lead generation business aimed at creating valuable connections between our audience and advertisers. The ideal candidate will have a rich background in affiliate marketing, with a proven track record of building and scaling lead-generation businesses in a competitive digital landscape.
Responsibilities:
- Develop, implement, and optimize a robust lead generation strategy that caters to advertisers, ensuring a steady growth in high-quality leads.
- Build and lead a high-performing team of digital marketing professionals focused on excelling in organic search and creating valuable connections between our audience and our advertising partners.
- Leverage your experience in affiliate marketing to establish strong relationships with advertisers, understanding their needs, and creating tailored lead generation strategies that deliver value.
- Optimize our website and content for search engines to ensure top rankings in our active verticals: personal finance, investing, insurance, and mortgages, thereby driving organic traffic and leads.
- Analyze and interpret data to identify trends, insights, and areas of improvement, ensuring our lead generation strategies remain competitive and effective.
- Foster and maintain strong relationships with key stakeholders within and outside the organization to ensure alignment and support for our lead-generation initiatives.
- Stay abreast of industry best practices, tools, and technologies, driving continuous improvement and innovation within the lead generation business.
- Prepare and present regular reports to senior management on the performance and ROI of our lead generation initiatives, providing insights and recommendations for improvement.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field. An advanced degree is a plus.
- Minimum of 10 years of experience in digital marketing with a strong focus on SEO and lead generation, including at least 5 years at an affiliate marketing company.
- Proven track record of building and scaling lead generation businesses, preferably within the financial sector.
- Deep understanding of the digital marketing landscape, particularly within the realms of personal finance, investing, insurance, and mortgages.
- Exceptional leadership and team management skills, with the ability to inspire and drive a team towards achieving exceptional results.
- Outstanding analytical and problem-solving skills, with a data-driven approach to decision-making.
- Excellent communication and interpersonal skills, with the ability to engage and influence at all levels within the organization.